Branding

Ativo 1

SHIELD

Security and Protection: A shield is a traditional symbol of protection. It communicates the idea that the brand is committed in safeguarding all who is part of the highway, which in this case becomes a shield of preventive safety.

CIRCLES

The overlapping of two circles is the representation of the wheels of the various vehicles that circulate on the highway.
The circle can symbolize natural cycles, like the seasons, the cycle of life and the rebirth.
It suggests the idea of continuous and eternal renewal.
It can be interpreted as a symbol of protection, as it creates a continuous and closed barrier. Many cultures use the circle as a protective amulet

TRIANGLES

With the composition of the respective arrangement of the graphic elements, it’s intended to represent the stained-glass windows of the Mosteiro de Alcobaça.